New Releases
1856 Club members experience special discounts and access to the full collection! Your purchases support the future of Sigma Alpha Epsilon.
TG Cellars
INTRODUCING OUR EVERYDAY PREMIUM COLLECTION

Alpha – Pursuit of Wisdom
2021 Cabernet Sauvignon – California
Rooted in the pure ideals upon which Sigma Alpha Epsilon was founded, Alpha reflects the pursuit of wisdom and personal excellence. In 1856, Noble Leslie DeVotie, inspired by John Mason Martin’s plans for the Phi Alpha Fraternity, established SAE with a guiding philosophy that endures today. Our Badge, Coat of Arms, and the motto Phi Alpha remind us of this legacy—one built on intellectual curiosity, honor, and unwavering dedication. Each sip is a tribute to the wisdom that shapes True Gentlemen. ΦΑ
We introduce you to Alpha – Pursuit of Wisdom – 2021 Cabernet Sauvignon from California. This is a bold and expressive wine, with rich aromas of blackberry, cassis, and dark cherry complemented by hints of mocha and cedar. On the palate, it delivers a full-bodied experience with layers of blackcurrant, plum, and savory notes.
Rooted in the pure ideals upon which Sigma Alpha Epsilon was founded, Alpha reflects the pursuit of wisdom and personal excellence. In 1856, Noble Leslie DeVotie, inspired by John Mason Martin’s plans for the Phi Alpha Fraternity, established SAE with a guiding philosophy that endures today. Our Badge, Coat of Arms, and the motto Phi Alpha remind us of this legacy—one built on intellectual curiosity, honor, and unwavering dedication. Each sip is a tribute to the wisdom that shapes True Gentlemen. ΦΑ
We introduce you to Alpha – Pursuit of Wisdom – 2021 Cabernet Sauvignon from California. This is a bold and expressive wine, with rich aromas of blackberry, cassis, and dark cherry complemented by hints of mocha and cedar. On the palate, it delivers a full-bodied experience with layers of blackcurrant, plum, and savory notes.
$29.95 / Bottle

Phi – Pursuit of Unity
2021 Chardonnay – California
Like the olive wreath that surrounds our guiding motto, Phi Alpha, Phi represents unity, brotherhood, and the shared journey of Sigma Alpha Epsilon. Before SAE’s founding, John Mason Martin envisioned creating Phi Alpha Fraternity, drafting a constitution for what could have been the fifth fraternity at The University of Alabama. Though the idea was set aside, his manuscript later influenced Noble Leslie DeVotie in composing SAE’s early Constitution. This bold Napa Valley wine honors the fraternal bonds of Sigma Alpha Epsilon. ΦΑ
We introduce you to Phi – Pursuit of Unity – 2021 Chardonnay from California. This is a beautifully balanced wine, offering vibrant aromas of ripe apple, pear, and citrus, with subtle notes of vanilla and toasted almond.
Like the olive wreath that surrounds our guiding motto, Phi Alpha, Phi represents unity, brotherhood, and the shared journey of Sigma Alpha Epsilon. Before SAE’s founding, John Mason Martin envisioned creating Phi Alpha Fraternity, drafting a constitution for what could have been the fifth fraternity at The University of Alabama. Though the idea was set aside, his manuscript later influenced Noble Leslie DeVotie in composing SAE’s early Constitution. This bold Napa Valley wine honors the fraternal bonds of Sigma Alpha Epsilon. ΦΑ
We introduce you to Phi – Pursuit of Unity – 2021 Chardonnay from California. This is a beautifully balanced wine, offering vibrant aromas of ripe apple, pear, and citrus, with subtle notes of vanilla and toasted almond.
$24.95 / Bottle
Fall Release
INTRODUCING THE FALL 2024 LABEL AND VARIETAL

Founder John Webb Kerr
2021 Cabernet Sauvignon – Napa Valley
John Webb Kerr (Alabama 1856) helped establish one of the most successful fraternities in American history. Kerr was elected as SAE’s first secretary and helped form the foundations of The Fraternity we love today. It was Kerr’s home where many fraternity meetings took place and the first place SAE called home.
Like other Founding Fathers, Kerr grew distant from the fraternity that had meant so much to him. However, at the 1896 Convention, Kerr attended and spoke to the assembly, saying, “Forty years ago was the last time I attended an initiation or took any active part in SAE. Yet when I met you today, I was borne backward to those good times when I was a youth full of hope and ambition.”
There’s a deeper appreciation in Kerr’s story for what SAE has always aimed to be: a home. While we as brothers may stray from that home, it never truly leaves us. Wherever a brother may be, and no matter how much time has passed, like Kerr, may he know that he can always come home to SAE. So we present to you, Kerr. Our challenge for you is to find that brother who has grown distant, share this selection with him, and like Kerr, bring him home.
We introduce you to Founder John Webb Kerr. Cab is king. And in a vintage like this, it shows, as our standard bearer is big, dark, structured and showy. With aromas of blackberry, kirsch and cedar, over a hint of pencil lead. Dense, dark, intense and with sweet fruits on the palate, it is a big wine that will benefit from decanting or giving it time to air as it reveals more layers and depth with each sip.
John Webb Kerr (Alabama 1856) helped establish one of the most successful fraternities in American history. Kerr was elected as SAE’s first secretary and helped form the foundations of The Fraternity we love today. It was Kerr’s home where many fraternity meetings took place and the first place SAE called home.
Like other Founding Fathers, Kerr grew distant from the fraternity that had meant so much to him. However, at the 1896 Convention, Kerr attended and spoke to the assembly, saying, “Forty years ago was the last time I attended an initiation or took any active part in SAE. Yet when I met you today, I was borne backward to those good times when I was a youth full of hope and ambition.”
There’s a deeper appreciation in Kerr’s story for what SAE has always aimed to be: a home. While we as brothers may stray from that home, it never truly leaves us. Wherever a brother may be, and no matter how much time has passed, like Kerr, may he know that he can always come home to SAE. So we present to you, Kerr. Our challenge for you is to find that brother who has grown distant, share this selection with him, and like Kerr, bring him home.
We introduce you to Founder John Webb Kerr. Cab is king. And in a vintage like this, it shows, as our standard bearer is big, dark, structured and showy. With aromas of blackberry, kirsch and cedar, over a hint of pencil lead. Dense, dark, intense and with sweet fruits on the palate, it is a big wine that will benefit from decanting or giving it time to air as it reveals more layers and depth with each sip.
$95 / Bottle
Spring Release
INTRODUCING THE SPRING 2024 LABEL AND VARIETAL

Be Brighter
2021 Cuvée Blanc – Napa Valley
Brighter is an encouragement for all of us to stay in the light. – to stay positive when life may have gotten out of hand. Brighter means we will remain optimistic no matter what comes our way. We will remain cheerful if the situation calls for us to remain so. It calls for us to look up and smile from time to time. Life is about love, love of self, love of others, love of the planet on which we live, and most importantly, love of God.
– Past Eminent Supreme Archon, Michael S. Rodgers (William & Mary ‘92)
We introduce you to Be Brighter. This is an alluring and complex white wine blend, with a sensuous offering of tropical fruits, white flowers and subtle spice. The nose is like a bouquet of flowers and jumps from the glass with ripe lemon, white peach and orange blossom followed by notes of toast and white pepper. On the tongue, lemon bursts forward with pineapple and other tropical fruit, with undertones of vanilla. The finish is bright and zingy and mellows with vanilla and subtle spices in its length.
Brighter is an encouragement for all of us to stay in the light. – to stay positive when life may have gotten out of hand. Brighter means we will remain optimistic no matter what comes our way. We will remain cheerful if the situation calls for us to remain so. It calls for us to look up and smile from time to time. Life is about love, love of self, love of others, love of the planet on which we live, and most importantly, love of God.
– Past Eminent Supreme Archon, Michael S. Rodgers (William & Mary ‘92)
We introduce you to Be Brighter. This is an alluring and complex white wine blend, with a sensuous offering of tropical fruits, white flowers and subtle spice. The nose is like a bouquet of flowers and jumps from the glass with ripe lemon, white peach and orange blossom followed by notes of toast and white pepper. On the tongue, lemon bursts forward with pineapple and other tropical fruit, with undertones of vanilla. The finish is bright and zingy and mellows with vanilla and subtle spices in its length.
$95 / Bottle